![]() The other example would be self-guided content. They're having a conversation and they're pulling and clicking on the right places in the presentation that are relevant to the conversation, giving the buyer the experience the buyer wants. I'll take you through the 50-page deck in that order because that's the way it is. So rather the seller going in with their linear static PowerPoint deck, essentially throwing up at the buyer in that meeting, and I think we've all been on the receiving end of that. ![]() I don't like to use this word, but there's a section on discovery, the rep is doing discovery, and then they may naturally move into-based on the challenges they're hearing-some highlights about the aspects of their product that will address the needs of the buyer, the challenges of the buyer.įrom there, some examples of customer success stories like customers like you that had similar challenges and then click to that. If the presentation is truly interactive, then the seller can react to the buyer. Whether it's a remote meeting through Zoom or whether it's face-to-face, these days it’s more likely to be through Zoom, but it doesn't matter. An example of that could be, let's call it a sales presentation that uses a live meeting. So to better bring this to life, and that was your second question is what are some examples of that. ![]() The second layer to that is the interactivity that helps garner the right content usage insights that then helps marketing teams enhance their marketing strategy on one hand, but also helps sellers understand the buyer behavior, what buyers are interested in when they're looking at the content, and then sellers are better prepared for the next interaction because they have insights from that. I'll get into those specifics.Įither way, it's the interactivity of the service of creating a highly engaging and custom content consumption experience that really meets the needs of the buyer. Or whether it's content that a rep is presenting live in a meeting, for example. Whether that is a self-guided experience, so content that they're consuming on their own website, for example, or content they have received as a follow up from our app after a meeting. So interactive content is content that allows for navigation that helps create a very custom experience for the buyer, ultimately. ![]() I do make a distinction between animation and interactivity. Sure, there's a role for animation, but we do, on Mediafly, make a distinction. I like that as a first question because I think that when people hear interactive content, they tend to first say, oh, it's animated. How do you define it? Also, what are some common types of interactive content that our listeners might be familiar with? I usually don't like to spend too much time just hashing out definitions of things.īut I think when we think about interactive content, people's minds could go to all kinds of different places. To jump right into things, how do you define what interactive content is? Because that seems like a really obvious question. I'm really excited to have you on the show to talk interactive content. Thanks for having me.īen: Yeah, absolutely. mnt-by: RIPE-NCC-HM-MNT created: last-modified: source: RIPE % Information related to 'AS48254' % Abuse contact for 'AS48254' is aut-num: AS48254 as-name: TWENTYI org: ORG-LA982-RIPE import: from AS3223 accept ANY export: to AS3223 announce AS48254 import: from AS3356 accept ANY export: to AS3356 announce AS48254 admin-c: LC11803-RIPE tech-c: LC11803-RIPE status: ASSIGNED mnt-by: RIPE-NCC-END-MNT mnt-by: MNT-20i created: last-modified: source: RIPE organisation: ORG-LA982-RIPE org-name: 20i Limited org-type: LIR address: Laurel House address: NG21 0HJ address: Mansfield address: UNITED KINGDOM phone: +443333442720 admin-c: LC11803-RIPE tech-c: LC11803-RIPE abuse-c: AR36293-RIPE mnt-ref: MNT-20i mnt-ref: RIPE-NCC-HM-MNT mnt-by: RIPE-NCC-HM-MNT mnt-by: MNT-20i created: last-modified: source: RIPE # Filtered person: Lloyd Cobb address: 20i Limited address: Laurel House address: Mansfield address: NG21 0HJ address: UNITED KINGDOM phone: +443333442720 nic-hdl: LC11803-RIPE mnt-by: MNT-20i created: last-modified: source: RIPE % This query was served by the RIPE Database Query Service version 1.92.Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Click To Tweet Transcript:īen: Hey, Isabelle. % Information related to 'AS47104 - AS52223' as-block: AS47104 - AS52223 descr: RIPE NCC ASN block remarks: These AS Numbers are assigned to network operators in the RIPE NCC service region. % To receive output for a database update, use the "-B" flag. % See % Note: this output has been filtered. % % The RIPE Database is subject to Terms and Conditions. % This is the RIPE Database query service.
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